German pharma Boehringer Ingelheim is well known for its innovative marketing strategies, and it’s at it once again, hitting a high note with its new "Breathless Ballad" campaign. The Breathless ...

Boehringer Ingelheim has drafted Bernie Williams for its latest idiopathic pulmonary fibrosis disease awareness effort. The continuing “Breathless” campaign, launched last year, now features New York ...

Tis the season for baseball! The Cleveland Indians home opener is today!! Hollie and Alexa were excited & fortunate to be joined by MLB and New York Yankees Legend, Bernie Williams! Bernie chatted ...

(BPT) - Idiopathic pulmonary fibrosis (IPF) is a rare disease that affects as many as 132,000 Americans and leads to as many deaths as breast cancer each year. A new national campaign, “Breathless: A ...