The introduction and ongoing expansion of NIL in collegiate athletics, particularly for Division I football programs, has ushered in a new era on a national level. While many may have initially been ...

Instead, the University’s approach to NIL has been future-focused and community-driven, according to Associate Athletic Director/External Relations David Bierwirth and Assistant Athletic Director for ...

A group of Texas Tech donors is launching a collective annual fund to support Red Raiders football, men's basketball and baseball players who in turn will be contracted to make public appearances to ...

Add Yahoo as a preferred source to see more of our stories on Google. FILE - Incoming NCAA president Charlie Baker speaks during the NCAA Convention, Thursday, Jan. 12, 2023, in San Antonio. Baker ...

Since the NIL era began in 2021, college basketball has seen a surge in spending. In 2025-26, an estimated $932.5 million was spent on NIL products and services for men’s and women’s basketball, ...

Opendorse is a leading NIL technology, data, and services company that helps athletes, schools, collectives, brands, and other organizations activate and manage name, image, and likeness opportunities ...

Donor-fueled collectives that raise money and funnel it to college athletes through name, image and likeness opportunities they facilitate probably won't go away entirely if NCAA President Charlie ...

Donor-fueled collectives that raise money and funnel it to college athletes through name, image and likeness opportunities they facilitate probably won’t go away entirely if NCAA President Charlie ...

NCAA president Charlie Baker speaks during the NCAA Convention on Jan. 12 in San Antonio. Baker wants to create a new tier of Division I where athletes can be paid by schools. The new subdivision for ...