Discover how demographic data, including age, race, education, gender, and more, can enhance marketing strategies and help businesses plan for consumer trends.

Age is one of digital advertising’s most basic demographic targeting parameters – but most of the age data available across mobile exchanges is unreliable, according to mobile data company Pinsight ...

After the summer of 2020, many organizations and institutions in the US began to reckon with systemic racism. For some, the protests against violent and biased policing brought new awareness to the ...

New U.S. Census data reveals that older Americans, renters, and rural residents are increasingly vulnerable to poverty, with those over 65 seeing notable income erosion. Fixed incomes, limited asset ...

Some households have little room for error as costs rise. Here’s how to build breathing room.