One cold weekday earlier this year, I convinced five friends to let me follow them around while they bought wine. We passed row after row of bottles, hundreds of images competing for our 10 to 15 ...

Industry research shows label design is moving from a regulatory necessity to a central branding tool that can shape consumer preference. Analysts highlight that brands perceived as both meaningful ...

Label and packaging design in 2026 is being driven by sustainability, digital readiness, and bold aesthetics, reflecting shifting consumer values. Brands are embracing eco-friendly materials, ...

Buying wine is rarely as straightforward as we might think. Research from Nielsen reveals that about 62% of the time, “consumers are considering multiple options leaving huge opportunities for labels ...

It might seem shallow, but most of us buy our wine based on its appearance. We go in to the bottle shop knowing roughly how much we want to spend and whether we're after a red or white - but it's the ...

I judge a lot of things by their covers. Books… Trendy clurrrrbs… Facebook profiles… And yes, beer. There, I said it. I’ve picked up a pint based on nothing more than its well-designed label. And now ...