“Legend of the Lizard” is the culmination of a campaign Geico kicked off late last year by bringing back a Caveman mascot that had been on ice since 2018. The strategy shows the insurance giant trying ...

There's a lot more "I hate this" takes than positive spins on the return of the legendary commercial. Some fans were hoping that the brand would bring back another iconic commercial. Can’t believe ...

Netflix is running the first custom creative campaign for its ad-supported tier in partnership with Geico, according to news shared with Marketing Dive. The effort pairs the insurance firm’s gecko ...