Advertisements can humor you, frighten you, delight you or incense you, but if you want to move someone based on logic and reason, your ad had better contain a rational appeal using facts, data and ...

Rational organization theory is the idea that an organization, such as a business, is a tool for achieving a definable goal or set of goals. A rational organization uses a formal structure to define ...

The short answer is no. The harder you try to be purely rational the less likely it is you’ll get there. What people have is the capacity for rational thought. This capacity exists on top (literally) ...

Forbes contributors publish independent expert analyses and insights. I cover domestic and world economics from a free-market perspective. The Nobel Committee has again awarded the Nobel Prize in ...

On occasion, we all make questionable decisions and reach incorrect assumptions. Often, this is due to cognitive biases - built-in tendencies that we all share. Many social psychologists believe ...

The ancient philosophical debate about whether ethics is primarily a matter of reason or emotion has spilled over into psychology, where there is much current discussion about the nature of ethical ...

When my students grow too dependent on their calculators, I ask them to find a number that, when multiplied by itself, gives them 2. Students quickly see that since 1² = 1 and 2² = 4, the answer has ...