This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. TikTok published new data on the effectiveness ...

TikTok announced on Tuesday that it’s introducing new ad formats, including one that displays another brand’s logo alongside TikTok’s on the launch page when users open the app. The new “Logo Takeover ...

TikTok is expanding its Symphony ad suite with AI dubbing tools and avatars based on paid actors and creators. TikTok is expanding its Symphony ad suite with AI dubbing tools and avatars based on paid ...

In an effort to capture more ad dollars, despite the looming U.S. ban, TikTok is introducing new advertising products and opportunities that will allow marketers to better control what sort of content ...

Search remains an important piece of the advertising mix, but evolving consumer preferences — particularly among younger demographics like Gen Z — have spurred more brands to rethink their strategies ...

Now that TikTok has entered the search ad game, have you adjusted your media mix? If you're trying to reach Gen Z or Millennials and you haven't yet made use of the many advertising capabilities ...

Not unlike last year, the mood during TikTok’s NewFronts presentation last week felt like cautious optimism, if not outright relief. Back in May 2025, TikTok was on its second deadline extension after ...

TikTok now has over a billion users worldwide and is still operating as a somewhat new social media platform, having found mainstream success three years ago. In the beginning, it was clear that this ...

Category Exclusion and Vertical Sensitivity controls have been rolled out to give brands more say over where their ads appear. TikTok introduced two new controls to give advertisers more choice ...