Patagonia was compelled to sue Pattie Gonia after she filed to trademark her name for clothing and marketing, which Patagonia ...

Discover what a trademark is and how it protects your brand's unique products or services from others in the marketplace. Learn about its role in intellectual property.

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

A trademark is a type of intangible, or nonphysical, asset that gives a business the exclusive right to use a name, phrase or logo. Amortization is the process of allocating, or spreading out, the ...

WWE has filed a trademark application for a volcano-related term. On Monday, June 8, 2026, WWE filed a new application with ...

Trademark law protects against the unauthorized use of a trademark in a manner that causes a reasonable consumer to believe that the trademark owner either was the source of the goods or endorsed or ...

If you want to use someone else's trademark, you must ask the trademark owner for permission to use it. Generally, if the trademark owner gives you permission to use his trademark, you may have to pay ...

Opinion: Taylor Swift's application to trademark certain phrases underscores that sound marks can serve as part of a broader, ...

Lindsey Crossmier has been a financial writer since 2022, and has been regularly quoted as an expert in outlets such as U.S. News, GOBanking Rates and Yahoo! Finance. She leverages her Yale financial ...

Trademarking a logo can help a business defend its brand, stop unauthorized use and build long-term value If you’ve designed a logo for your business, you likely invested time and energy to create a ...