“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Bosco, CEO at ChoiceStream.

Zefr, the global leader in brand suitability technology for social platforms, today announced an expansion of its brand ...

DoubleVerify says it is the first measurement provider to earn Media Rating Council accreditation for TikTok video viewability, extending its audited measurement to one of the fastest-growing social ...

Viewability has been an increasingly hot topic. Advertisers are clamoring for increased viewability levels; companies are scrambling to develop technologies that improve viewability; trade ...

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is part one of a two-part overview of the technology ...

Who could argue with the notion that advertisers shouldn't be charged for an ad unless someone actually views it? That's the logic behind today's announcement of the blessing by an ad industry group ...

For advertisers today, addressing mobile consumers in their marketing runs is practically non-negotiable. Smartphones are at the crux of most consumers’ lives. Less than five years ago, only 35 ...

Everyone’s thumb and forefinger are on warp speed, pushing content past consumers’ eyes faster and faster. Therefore it’s no wonder ads are often just blurs on a screen that don’t get seen, that ...

An icon in the shape of a lightning bolt. Impact Link Marketers are spending more than ever on digital advertising, but there are growing concerns over whether digital audiences actually see many of ...

We are proud to be the first measurement provider to achieve MRC accreditation for TikTok video viewability reporting,” said ...