Lately it’s become quite clear that brands, wishing to ensure a safe environment for their own messages and for their consumers, have been driving the open web to be a more responsible place. For the ...

Google, with its deep reservoir of data about online behavior gathered by tracking hundreds of millions of computers, is for the first time testing ways to use some of that data to aim ads at Web ...

In a wide-ranging opinion, the US Court of Appeals for the Federal Circuit affirmed the district court’s grant of summary judgment of invalidity for lack of patent eligible subject matter under 35 U.S ...

Outbrain’s acquisition of Teads aims to address the push-pull many advertisers are currently experiencing in balancing brand building with performance marketing, all at a time when signal loss is on ...

Google has illegally built “monopoly power” with its web advertising business, a federal judge in Virginia has ruled, siding with the Justice Department in a landmark case against the tech giant that ...

Google Ads announced new features "aimed at bridging this gap" between your advertising across both your website and app. There are new unified workflows and reporting with in-product nudges, unified ...

As platforms like OpenAI, Perplexity AI and Anthropic redefine how users access information, a familiar model is reemerging ...

Anytime you online shop, stream a series or open up a mobile game, chances are you are bombarded with advertisements. From banners to pop-ups to mid-rolls, ads have become a guaranteed feature when ...

“When viewed through the proper lens, [Chewy’s] privacy policy supports a finding that Chewy delivers advertisements based on the individual user’s interaction history.” – CAFC opinion The U.S. Court ...

Web advertisements that masquerade as pop-up "security alert" windows generated by a surfer's computer or browser are the subject of a new class-action lawsuit, which aims to rid the Internet of the ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...