Editor’s note: Rajat Paharia is the founder of Bunchball, a provider of online gamification solutions. Follow him on Twitter @rajatrocks. Gartner recently issued a press release that made the ...

The following post was published on the Knowledge@Wharton website on December 5, 2012. Can work be fun? Is it possible for customers to have the same deep engagement with an organization's products or ...

With the advent of gamification as a legitimate tool for engagement, recruitment and enrollment, campuses are reimagining how their learning spaces reflect new instructional approaches. Gamification ...

Shuhan Li and Olivia Sun share what they learned when testing out gamification strategies and technologies to tackle challenges presented by online learning Games are a medium for storytelling.

User engagement is at the heart of any design philosophy. With the user-centred approach, designers are always on the lookout for new techniques to enhance user engagement with products, websites and ...

Gamification has become a real buzzword over the last few years: News articles and statistics about applying game mechanics to incentivize behavior are published almost every day, and we’re seeing ...

That is the conclusion of a Gartner report that predicts 80% of current gamified applications will fail by 2014 because companies have not invested in skilled game designers. In other words, the games ...

“Gamify!” is friendly advice for any leader with a team of working from home newbies. However, do we know how to get it right? Most organizations already benefit from gamification techniques to some ...

Gamification is moving from simple novelty to a valid pedagogical approach that can deliver powerful learning experiences in higher education and K-12 classrooms alike—and this growth has led to ...