So who is this memorable maiden, who’s been with us, in various forms, since our inception? She’s the brainchild of Terry Heckler, a corporate artist and the one-time creative partner of Gordon Bowker, co …

May 22, 2017 · If you drink coffee, you've probably noticed that Starbucks' logo features a long-haired mermaid. The history of this mermaid is fascinating.

Jan 9, 2025 · The coffee giant's iconic logo, which features a twin-tailed mermaid or "siren," has roots in an unusual and somewhat eerie history.

Mar 30, 2025 · The original Starbucks logo featured a detailed and intricate image of a twin-tailed mermaid, gazing directly at the viewer. This design was inspired by a 16th-century Norse woodcut …

Sep 3, 2025 · Terry Heckler creates the original Starbucks logo for founders Jerry Baldwin, Gordon Bowker, and Zev Siegl. This proto-design features a bare-breasted two-tailed mermaid in brown.

Jun 17, 2024 · You’ve seen her millions of times, but where does that Starbucks mermaid or ‘siren’ actually come from? Is it really a dark symbol of the occult? Or is it something less sinister?

Apr 20, 2024 · The mythical creature that has come to be the mascot of the Starbucks Coffee empire is actually a siren, not a mermaid. The siren is as old as the first Starbucks location.

The Starbucks siren, sometimes called the Starbucks mermaid, has become a cultural phenomenon, with countless influencers showcasing the Starbucks symbol with its eye-catching star on social media.

The Siren was first featured in the original logo upon the chain's opening in 1971, encircled by the name "Starbucks Coffee, Tea, and Spices". Designed after the 16th-century woodcut, she was initially …

The Starbucks mermaid’s double tail is a distinctive feature of the logo that holds significant meaning. According to the company, the double tail represents the company’s connection to the sea and its …